This is where your front page article will be.
This is different than the “About us” page. The about us page is where you tell your story-why futures trading? etc.
This front page is usually about the benefits your prospects receive by working with you.
Why should they stay and visit with your site?
This page should be somewhere around 800-1200 words-more if you like. The best sites have about 2000 words on their front pages-but that includes everything on the page, not just the article.